At this point, business customers, like consumers, expect the Amazon experience: They want what they want ASAP. And they want the buying process to be frictionless. As a distributor, how do you offer that easy, seamless experience to your customers?
Written by the consultants who run these selections, not by a software vendor.
[ From the guide ]
At this point, business customers, like consumers, expect the Amazon experience: They want what they want ASAP. And they want the buying process to be frictionless. As a distributor, how do you offer that easy, seamless experience to your customers?
One of the keys to Amazon's success is that it goes against conventional wisdom and breaks the old, accepted rules. Do not assume that your organization does the right things the right way. Reconsider everything you think you "know." Imagine that you are just starting out. Ask yourself these essential questions:
What is your market? Is your offering priced properly?
Who are your customers today? Are you selling your offering in the right marketspace and via the right Who will your customers be tomorrow? channels?
What is your product/service offering? Are you doing everything you can to market to today's customers – and Are there any holes in your customer tomorrow's? base or your offering?
Amazon can offer virtually instant gratification because the operational processes underneath the buying process make it possible. Evaluate the efficiency and capabilities of your major business processes: