“Grow business, not software.” This is Epicor’s tagline and it was a common theme throughout the 700+ sessions at the Epicor Insights Conference in Las Vegas this past April 17-20. The event itself hosted 3,500 attendees and included customers, media, and analysts from over 31 countries in the Americas, EMEA, and Asia Pacific.
Customer Priorities Explained at the Epicor Insights Conference: eCommerce and the Cloud
At the Epicor Insights Conference, the company said their new branding is more closely aligned with their customers’ priorities, stating: “Epicor promotes business growth by providing flexible, industry-specific software designed around the precise needs of our customers, which dramatically improves performance and profitability while managing complexity.”
This position is based on studies from Gartner, Nucleus Research, and American Express Open Research that highlight growth as a top priority for business executives, and claim cloud-based ERP delivers a better ROI while facilitating growth. As an example, Epicor has made a commitment to be a cloud-first ERP vendor and has re-written Epicor 10 as cloud-first software in order to help their customers embrace digital transformation strategies, and thrive in an ever-changing market place.
In addition to the cloud-first commitment, Epicor has invested heavily in Epicor eCommerce Connect, a cross-product ecommerce solution built on the Magento platform. Epicor eCommerce Connect is designed to give their customers and prospects the ability to leverage a long standing eCommerce product and community, in order to address the growing demand from customers to have a web presence with internet storefronts, customer portals, and self-service options. The Epicor Insights Conference proved this is a much needed solution to remain competitive with vendors such as NetSuite who have offered eCommerce solutions built into their product for some time now.
Cross Product Development
Another theme spread throughout the Epicor Insights Conference was new eCommerce product announcements and “cross product” development. Historically, Epicor has developed and maintained solutions such as Eclipse, Prophet 21, and Epicor ERP as separate products, with their own add-on modules or features. Going forward, Epicor plans to develop solutions that can be used throughout the entire product suite. This is further supported by the ability to easily create cross platform solutions with Epicor’s Mobile Framework. This allows their team to develop applications that are responsive and deployable on any device, whether it’s a smartphone, tablet, or PC. One example presented at Insights was a mobile “proof of delivery” application that used GPS and barcode scanning technology that was developed and deployed in only two weeks.
With 330 customers successfully running Epicor 10.1 and additional customers moving to the cloud, it is clear Epicor intends to be a cloud-first company and will remain competitive with mobile and eCommerce solutions being added to their product offering. Ultra is interested to see what Epicor does with the information presented during the Epicor Insights Conference, including this emerging migration path to move Epicor’s current customers to the cloud. We look forward to seeing how Epicor will continue to innovate in order to remain competitive in today’s constantly evolving ERP marketplace.
To learn more about Epicor, visit their website here.