ERP vs CRM: In the world of business operations, two software systems that are commonly used are Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). While both CRM and ERP solutions are designed to streamline operations and improve productivity, they serve different purposes.
CRM has changed a lot since its heyday in the early 2000s. Back then, it was all about upselling customers on products. But today, CRM has evolved into more of a customer experience management solution that encompasses sales and marketing while tying back into ERP systems. For companies that are looking at different CRM solutions, either as a completely new addition to their technology stacks or something to replace a legacy system, there’s plenty to think about. Here’s how to select the right CRM for today’s challenges.
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