Your ability to execute, track and measure your sales and marketing strategy, including everything from managing your sales cycles to customer relationships to posting on social media, relies on your sales and marketing software. The right solution is designed to help you make the best decisions on where you place your people and efforts, and how you spend your marketing dollars. Customer expectations and an ever-increasing reliance on mobility requires your sales and marketing software help you deliver the right message and meet your customers where they are in the process.

ERP Software for Sales and Marketing

Sales and marketing data can be very powerful when integrated with ERP software. In today’s marketplace, it is imperative that sales information be quickly and accurately input on a phone call or out in the field.

The entry point for all Customer Relationship Management (CRM Software) products is activity, from the quote-to-order sales funnel and tracking leads, to prospects and through to customers. Additionally, companies who can quickly configure accurate quotes and estimates, check inventory availability and give customers reliable availability have a competitive advantage.

Marketing departments typically use applications outside of traditional ERP transactions to manage campaigns, oversee lists and identify new market segments. Leveraging one system has a tremendous impact on data analysis and information flow.

Benefits of ERP Software for Sales and Marketing

End-to-end integration from lead generation and opportunity management through to production and delivery

Ability to set and measure key performance indicators (KPIs) related to call/meeting activities, close ratios, etc.

Ability to optimize Sales and Operational Planning (S&OP) by incorporating realistic sales forecasting data