
Growing Your Distribution Business Like an Amazon
Business-to-business buyers expect the same experience available to business-to-consumer buyers, favoring a “self-serve model” of fast, accurate online purchasing platforms instead of legacy models of past decades.
No longer do industrial buyers wish to interact with sales reps in person, on the phone or via e-mail. Nor do industrial buyers wish to pore over paper catalogs or other manually-intensive and time-consuming processes.