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Functionality

Marketing automation software toolsets allow for companies to automate, streamline and manage workflows related to marketing activities. This type of software provides data related to website visits, click-through numbers, blog visits, and more. It’s important to invest in a marketing automation software to provide your resources with another level of information to analyze and drive decision-making.

Benefits of Marketing Automation Software

Nurturing a prospect requires users to have access to data when they need to take action. Marketing automation software tools help set the stage for a better sales cycle. While a prospect may have already learned about a product or service to a certain level, marketing automation software tools help qualify them as a better prospect.
Most companies moving to marketing automation software applications realize benefits in the following areas:
  • Identify hot spots of prospects
  • Ability to help build long term relationships
  • Automate many manual activities
  • Establish and measure KPIs

Vendor Qualities

Most software vendors now have access to SaaS or cloud ERP solutions while still offering on-premise applications. Integration and workflow toolsets are critical when selecting CRM software applications. Integrations with ERP software and other databases allow for a full end-to-end picture of a customer while providing the capability to analyze trends and other data.

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