
B2B eCommerce and Integrated ERP: Improve the Customer Experience
Business-to-business buyers now expect the same experience available to business-to-consumer buyers, favoring a “self-serve model” of fast, accurate online purchasing platforms instead of legacy models of past decades.
No longer do industrial buyers wish to interact with sales reps in person, on the phone or via e-mail. Nor do industrial buyers wish to pour over paper catalogs or other manually-intensive and time-consuming processes.




