Customer Relationship Management (CRM) is very critical to the success of today’s businesses. CRM software allows resources to quote and estimate, and have access to inventory and capabilities. This allows the user to promise data while providing the ability to search invoices and accounts receivable. Today’s CRM software options provide a full 360-degree view of the customer. From lead generation to opportunity management and through customer service, CRM software allows the consumer to have better interactions with manufacturers and distributors.